Friday, July 6, 2012

Garmin: Few Sales For New Phone At T-Mobile, Analyst Says

T-Mobile customers aren’t exactly going gaga for the new Garminfone.

Morgan Keegan analyst Tavis McCourt asserts in a research note today that sales of the new Android-based Garmin (GRMN) phone have been “lackluster” at T-Mobile stores.

“Beginning a few days after the phones release, we contacted retailers throughout the country to get a sense of the customer awareness of and demand for the Garmin phone,” he writes in a research note. “Before the product launched, many sales associates spoke with enthusiasm about the device, stating it had by far the best navigation functionality of any mobile phone. However, even several days after release, many stores had not yet put the handset out on display, which was probably not very beneficial for sales. Others had not sold
any despite displays being setup and several sold a few (less than 5). As of the beginning of this week stores have yet to show any meaningful sales numbers with maybe 5 sold on average per store since launch.”

McCourt says sales associates seem more focused on pushing the HTC MyTouch Slide phone, which carries the T-Mobile brand.

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