Wednesday, October 23, 2013

LinkedIn unveils trio of mobile apps

SAN FRANCISCO -- LinkedIn on Wednesday showed three mobile apps that aim to boost productivity of mobile professionals and capture on-the-go audiences.

The professional network unveiled a new app called LinkedIn Intro along with a redesigned Pulse and LinkedIn iPad app. LinkedIn Intro is a mobile email product that allows users to have people's LinkedIn account connected with popular email accounts so that they can immediately identify people. It works on iPhone and is available for download today.

"This adoption of smartphones over the last decade or so has really changed the way we think about products," says Deep Nishar, senior vice president of products and user experience at LinkedIn.

LinkedIn is experiencing explosive growth in users coming to its services from mobile devices, much like Facebook, Google and Twitter. About 33% of its members visit from mobile.

For recruiting professionals, often out at job fairs and networking events, mobile apps that replace desktop functions are important tools.

LinkedIn acquired Pulse in April for $90 million in stock and cash. Pulse's popular news reader, started by two students while at Stanford University, had quickly become a sensation for its slick interface on touch screens ideal for flicking through news feeds. Under its relaunch, LinkedIn meshed many of its desktop features into Pulse, such as integration of its Influencer blogs.

Last week, LinkedIn unveiled Recruiter Mobile and Mobile Work With Us, two popular desktop services adapted into apps for on-the-go use.

Recruiter Mobile will enable recruiting professionals to search for candidates, allowing them to send InMails, call or text. Also, recruiters can take notes on candidates and forward prospects to hiring managers.

Recruiter is LinkedIn's primary subscription service and is responsible for the largest portion of the company's revenue. The product is used by more than 20,000 companies.

LinkedIn's new Mobile Work With Us gives employers the abili! ty to show job openings on the profiles of employees at their company. These job advertisements will appear at the top of member profiles

LinkedIn acquired CardMunch in January of 2011 for an undisclosed sum. CardMunch's mobile app allows people to take photos of business cards and convert them into their mobile contacts.

LinkedIn has over 238 million members.

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