Wednesday, June 26, 2013

Looking at NeuStar's Analytics Platform

You may not have heard of NeuStar (NYSE: NSR  ) , but the services it provides can affect you greatly. This $3 billion company is also handily beating the market as it shifts its focus to move deeper into the information and analytics industry.

NeuStar started its life as an operating unit within Lockheed Martin, and won its original contract to provide local telephone number portability services in 1996. It's kept that job and performed other services along the way, including administering the registry for the .biz and .us Internet domain names.

After spinning off from Lockheed and scoring years of success, NeuStar began to shift its focus to information and data analytics services under CEO Lisa Hook. That led to the acquisition of TARGUSinfo in 2011.

Our roving reporter Rex Moore attended June's big Cable Show in Washington, D.C., and asked NeuStar's Thomas Flaherty about the company's data analytics platform.

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