What the heck is a Thwapr (OB: THWI)? This was my initial thought when I first read about this little iPhone/smart phone application company on the Mashable blog. �However, the simple concept came abundantly clear after I tried the application from the test video on its Web site. �It’s truly cool! �These guys are riding the smart phone social network wave by offering a unique video sharing application.� Thwapr’s application enables users to share 30-minute video clips with smart phones. �This alone makes Thwapr miles ahead of the typical 30-second max clip that can be sent via traditional sharing methods. It also provides video geo-tagging, photo sharing and very simple registration. What’s most interesting is it is cloud based, free for consumers, and is platform agnostic, meaning the end user can get a great viewing experience regardless of network, phone or PDA.� Cloud based refers to the critical fact that it does not require a download to use.
Sounds great, but what is the plan for making money? Companies and marketers will use the application to distribute branded video content.� Thwapr provides an analytical dashboard to allow marketers to exactly measure the success of their campaigns in real time.� Current clients include the Miami Dolphins, Rockstar Energy Drinks, the Lordz of Brooklyn, among others.
The powerful application would be a perfect fit for any number of video or social sites like YouTube, Google or even Facebook.� The huge potential user base combined with the runaway growth of social sharing creates a very interesting opportunity for investors.� However, one needs to understand that it’s only a matter of time until the technology is knocked off or something better is created.� Will this happen prior to cashing out?� Time will tell .� Trade well!
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