LuxeYard, Inc. (PINK:LUXR) Wades Into Surprisingly Underserved Waters

Move over women - the men need to use the computer (or tablet) for a while. What for? To visit the e-commerce site LuxeYard, Inc. (PINK:LUXR). The website has officially added men's fashion and accessories to the menu, opening up a whole new world of revenue potential.

It's not a bad decision either. Though women's apparel makes up the bulk of fashion sales, that market is also pretty well saturated. (LUXR owns a pretty nice piece of that pie, but it's tough to grow market share.) Men's fashion, on the other hand, may be a smaller piece of pie overall, but it's a vastly underserved market... and sites like QC.com and Jos. A Bank just aren't meeting the full - and growing - need for a curated fashion experience.

LuxeYard is starting out with names like Givenchy, Yves Saint Laurent and William Rast, MB999, Joe's Jeans, Ben Sherman, Shirt by Shirt, King Baby Studio, Madisonpark Collective, Jacob Holston. More brands could be added as the traffic and demand grows.

And don't think for a minute that men aren't up for this kind experience. In March, a report from Mintel announced that 25% of men explicitly said they'd like to dress better, but these same men specficualy sais they needed guidance to do so. Male shoppers also said they struggle when choosing their own clothing themselves, with 17% of males noting their last e-commerce clothing purchase was made by someone else.

There are two take-aways from the numbers. One of them is the fact that a lot of males (more than 80%) are actually choosing their own clothing when shopping online, which means LuexeYard is taking aim at the right target market. The other take-away is simple too... men know they need help, and with LUXR streamlining their choices, this nee venue is bound to be a hit.

There's really no telling what kind of revenue this could mean for the $96 million company; luxeyard.com is still getting its bearings with women's fashion and furniture sales. It's apt to be a winner though, for the company, and by extension, for investors.